About Midon Vision
Three decades of family expertise. Premium eyewear distribution from Berlin to the world.
A Legacy of Excellence
MIDON Vision is the exclusive distribution partner for many world-renowned international manufacturers and brands. 33+ years of family business with comprehensive expertise in retail, wholesale, production, and e-commerce.
We work across all price segments and know exactly which partners need which brands and support. Today we represent over 100 international eyewear brands across 15+ countries, with a network of more than 3,000 partner opticians.
Work With UsOur Journey
Krupon Handels GmbH Founded
Family eyewear business founded in Berlin as Krupon Handels GmbH. What started as a dedicated optical distribution company quickly grew into a respected name in the eyewear industry, laying the foundation for three generations of optical expertise.
Official Distributor Luxottica
Became official distributor for Luxottica, the global market leader in eyewear. This landmark partnership established our position as a trusted premium eyewear distribution partner in the European market.
Official Distributor Chrome Hearts
Secured official distribution rights for Chrome Hearts eyewear across key European markets. A defining moment that positioned us at the intersection of luxury fashion and optical craftsmanship.
Official Distributor Seiko
Became official distributor for Seiko Optical, expanding into premium lens distribution across the DACH region. Moving beyond frames into high-performance optical lenses and technology.
First Own Optical Store
Opened our first own retail optical store, expanding from wholesale into direct consumer experience. This move gave us invaluable insight into end-customer needs and the full value chain.
Official Distributor Maybach
Became an official distributor of Maybach — a defining step that expanded our business into the very top luxury price point segment, establishing our presence at the highest level of exclusivity.
MIDON Vision GmbH Founded
Founded MIDON Vision GmbH as a dedicated entity for international premium eyewear distribution. A new chapter focused on global expansion, bringing the world's finest brands to opticians across 15+ countries.
Official Distributor Safilo & Marcolin
Expanded our portfolio through partnerships with Safilo Group and Marcolin, two of the leading eyewear companies worldwide, underlining our strength, credibility, and growing influence within the global optical industry.
Framing the Future
Exclusive distribution and partnerships with 100+ internationally renowned brands across 15+ countries. Framing the future of eyewear with a network of 3,000+ partner opticians worldwide.
Official Distributor Balmain Paris
Reached a new milestone as the official distributor of Balmain Paris, marking our continued evolution and a significant step forward within the fashion-driven luxury eyewear sector.
Our Values
Partnership
Long-term relationships built on trust.
Reliability
100% honest, always standing behind our partners.
Family Tradition
Third generation in the optical business.
Passion
One shared passion for eyewear.
Our World
Joshua Gussmann
As the third generation in the family optical business, Joshua brings deep expertise and a forward-thinking approach to MIDON Vision.
CEO & Founder, MIDON Vision GmbH
Meet Joshua